Sounds of Joburg Campaign

We are thrilled to showcase our latest project, the #SoundsOfJoburg Campaign, which our agency has successfully created and managed. This exciting campaign aimed to capture the spirit of Johannesburg and its people through a unique theme song and dance for the iconic cycling event Virgin Active 947 Ride Joburg.

In line with this year’s theme, #SoundsOfJoburg, our goal was to develop a theme song that truly embodies the essence of Johannesburg. To achieve this, we reached out to the talented students at Abbey Road Institute Johannesburg, who answered our call with incredible enthusiasm and skill. They created a captivating song with lyrics that personify the vibrant energy and unique sounds of the City of Joburg. Listening to this song allows you to experience the city’s essence, feeling its energy and rhythm.

The #SoundsOfJoburg theme song beautifully represents the diverse cultures found in our city, bringing them together in perfect harmony. To complement the song, we collaborated with MO International to choreograph a lively and catchy dance sequence. Our aim was to create a dance routine that is funky, engaging, and easy to learn, ensuring that people from all walks of life can come together and dance like nobody’s watching.

We extend our sincere gratitude to everyone who made this incredible initiative possible, especially our valued partners: Virgin Active South Africa, 947, the City of Johannesburg, and Biogen. Their unwavering support and collaboration played a crucial role in the success of the #SoundsOfJoburg Campaign.

We would like to acknowledge the exceptional talents that contributed to this project:

• Music and lyrics by the students at Abbey Road Institute Johannesburg.
• Choreography and dancers led by the talented Michelle Leigh Oppenshaw.
• Fantastic performances by the Pantsula Dansers from Squad Supreme Pantsula.
• Captivating videography by Faces Media Experience.